NOGA Welcomes LeoVegas As It Strives For Dutch Market Success

The Netherlands Online Gambling Association (NOGA) has welcomed LeoVegas as its newest and youngest member, as it seeks to unite the industry in order to make the Dutch market a big success.

The trade group emphasises the need of such agreements in assuring strong consumer protection, responsible gaming, and a level playing field when the market opens.

Introducing local licenses

LeoVegas’ director of communications and public affairs, Daniel Valiollahi, said: “We are looking forward to the Dutch market, finally, introducing local licenses that will ensure fair competition and high consumers protection. 

“LeoVegas’ corporate strategy is to grow on locally regulated markets, and in such – we believe in well-represented and well-respected trade organisations such as NOGA to be a constructive speaking partner, ensuring that the Dutch re-regulation is successful.”

Last month, NOGA partnered with the All-in Diversity Project to provide its members and the Netherlands gaming market with essential information, webinars, and training on diversity, equality, and inclusion.

Well-recognised and appreciated brand

NOGA’s managing director, Peter-Paul de Goeij, commented on the new collaboration: “We are absolutely thrilled with this news. LeoVegas is a well-recognised and appreciated brand, it has a great track record and brings a swath of knowledge and experience to NOGA, which it in turn can offer to and share with the local gambling industry. 

“Like the other members of NOGA, LeoVegas takes consumer protection and responsible gambling extremely seriously and leads the way with initiatives like LeoCare. We look forward to closely working together with them to the greater good of the Dutch gambling market.”

LeoVegas has made a number of significant announcements in recent weeks, including the €5 million purchase of Betclic’s Expekt Nordics and the €1.1 million investment in SharedPlay by its LeoVentures investment business in March. The company also expanded into game production with in-house Studio Blue Guru Games which it owns 85 percent of.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.