After signing a long-term multi-channel deal with BtoBet, Nigerian bookmaker SureBet247 will offer a full local and international sports betting experience including live sports events, online and offline casino, jackpots, special bets and virtuals.
The deal sees the Nigerian licensee incorporate BtoBet’s Neuron network into all its outlets, which also includes around 1,500 betting facilities in the country, making it one of West African country’s largest betting brands.
Alessandro Fried, BtoBet’s Chief Executive Officer, said: “With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.
“The management team at SureBet247 were quick to recognise the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”
Neuron is the omni-channel system of BtoBet focused on artificial intelligence (AI) technology that enables simple management of operations for iGaming and sports betting.
According to BtoBet, SureBet247 will use the “flexibility and adaptability of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience”.