NHL Forms Alliance With AGA’s ‘Have A Game Plan?’ Initiative

A new alliance was formalised by the National Hockey League ( NHL) and the American Gaming Association (AGA) to encourage responsible gaming operation through AGA’s Have A Game Plan. Bet Responsibly public service campaign.

The Have a Game Plan initiative of the AGA focuses on the core values of responsible sports betting: setting and adhering to a schedule, preserving social betting, understanding the odds, and playing with trusted, controlled operators. Only the second professional league to support the campaign is the NHL. In mid-September, NASCAR announced a collaboration with the association ‘s initiative.

The NHL can use the league-owned, in-arena, and digital marketing inventory through the agreement for co-branded video board pictures, public address announcements, and hockey-specific marketing content animations that facilitate responsible sports betting. In legal sports betting markets, including arena, desktop and smartphone, and email applications, the league will have unique assets for each team.

NHL Chief Business Officer Keith Wachtel explained: “The National Hockey League is proud to partner with the American Gaming Association on this vital initiative to educate NHL fans about the importance of responsible betting. The fan experience remains one of our highest priorities as more hockey fans than ever have the opportunity to legally and responsibly bet in their home states.

“Ensuring that our passionate fans know how to participate in this exciting new opportunity is important, and we’re thrilled to be working with the AGA to share the responsibility in this worthy education.”

AGA President and CEO Bill Miller stated: “Teams and leagues are increasingly embracing sports betting as they explore new fan engagement opportunities during COVID-19. Educating patrons about how to engage in this activity responsibly is critical to the success of the sports betting opportunity as it continues to expand throughout the country.

“We’re thankful for the NHL’s continued leadership on responsible sports betting. Their partnership on this initiative will be important for hockey fans everywhere as they cheer on their teams in coming seasons.”

HaveAGamePlan.org equips bettors responsibly with myriad wagering services, including legal, supervised sportsbook locations and how to get help if sports betting is no longer a fun, inexpensive form of entertainment.

At a Global Gaming Expo (G2E) 2020 panel titled, “The Fan of the Future?   How Leagues Are Capitalizing on Sports Betting through Partnerships,” Wachtel will address the relationship, taking place Tuesday, October 27, 2020, at 12:30 pm ET.