The NFL is not seeking an “official wagering” relationship in the U.S. despite announcing one with gaming company Tabcorp, Australia on Thursday, according to a league spokesman who told gambling.com via an email.
Brian McCarthy said: “The Australian marketplace is much more mature than here in the U.S. where the league is not pursuing a partnership with a wagering partner. [Tabcorp] has been in this space since the 1960s.”
Tabcorp will “create unique NFL content and experiences for Australian fans across it’s digital platforms and locations,” according to a news release, under the terms of a multi-year agreement. TAB and the NFL will also work together to support the NFL’s formal free-to-play football match, the post said.
Tabcorp and Sky Channel will air the NFL Network and six hours of NFL RedZone programming “across it’s commercial network of more than 4,400 pubs, clubs and TAB agencies,” said the release.
Having been reluctant to create any gambling affiliations, the NFL has appointed Caesar’s Entertainment domestically as its formal casino partner and Gateway Casinos & Entertainment as its Canadian counterpart over the previous several months. While formal sports betting contracts were obtained by the NBA, MLB, and NHL, the NFL had to defer to this stage.
NFL Executive Vice President and Chief Strategy & Growth Officer Christopher Halpin said: “We are looking forward to working with Tabcorp, the leading operator in Australia. We are excited about our growing popularity in Australia and this partnership will help further serve our fans there.”
But not in the United States, yet.
After the repeal of the Professional and Amateur Sports Protection Act in 2018, gaming deals and casino associations became a chance with legal sports betting being considered by teams as an commitment instrument. Gambling’s tabou has started to disappear among the mainstream and the possibility of profit from sports betting has become a focus for sports leagues.