The New York Jets have joined the American Gaming Association’s public service campaign “Have A Game Plan. Bet Responsibly.” becoming the latest NFL team to do so.
The announcement comes little over a month after the Washington Football Team became the first NFL team to join the project, which will see the Jets encourage their supporters to ‘Know When to Huddle Up’ through in-stadium and digital material that promotes responsible sports wagering.
Empowering fans to wager responsibly
Jeff Fernandez, New York Jets vice president of business development and ventures said: “The fan experience is at the heart of everything we do, and as legal sports betting expands, we want to ensure Jets fans are empowered to wager responsibly. We are proud to partner with the AGA on this important initiative.”
In late 2019, the AGA launched Have A Game Plan, a campaign aimed at educating sports fans about the concepts of responsible sports betting. DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, NHL, PGA Tour, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights, and the Washington Football Team are among the campaign’s partners.
According to recent AGA data, a record 45.2 million Americans (18 percent) will wager on this year’s NFL season as a result of wider sports betting legalisation and high fan enthusiasm for the season, a 36 percent increase over the 2020 NFL season.
Online sportsbook growth
Although wagering on the sport is predicted to increase across the board in 2020, online sportsbooks are expected to grow the fastest, while illicit bookies are expected to grow the slowest.
According to the AGA, 21.7 million American adults will wager on the 2021 NFL season casually with friends, up 31 percent from 2020, and 19.5 million will bet online (legal and illegally), up 73 percent.
Furthermore, 10.5 million people (up 58 percent) will gamble in a real casino sportsbook, with 6.7 million (up 13 percent) betting with a bookie, and 14.6 million (up 69 percent) participating in a paid fantasy contest or other type of pool tournament.
Casey Clark, AGA senior vice president added: “Leadership from professional sports teams like the Jets is critical to not only ensuring fans understand how to wager responsibly, but also getting sports betting right.
“We’re thrilled to welcome the team as a partner and value their commitment to prioritising responsible sports betting education for their loyal fanbase.”
In 26 states and the District of Columbia, sports betting is now legal and operating. Five more states are scheduled to open legal markets during the NFL season.