New Sports Betting Platform Launched By Altenar

Altenar has launched the second version of its sports betting platform which allows it to support operators more efficiently at a global level.

The new platform was introduced at the inaugural SBC Digital Summit as part of the ‘Naked Truth About Altenar’ presentation.

Stanislav Silin, CEO of the group, reported it is not yet living with existing partners, but has been rolled out for a new, small betting and gaming client.

He explained: “The platform is one which allows us to blend the content from different providers in a more fine-tuned fashion.

“It is also fully embracing the hybrid cloud infrastructure so on-premise and public cloud for scalability with distributed geo-deployment, so we should be able to serve areas such as Latin America and Asia in a much more efficient way.

“This is our future, this is where I believe we will scale the software in the next two to three years and whatever new integrations we take will be plugged into that system.”

He went on to say that since the architecture was developed from scratch, it has taken advantage of the latest technology – making it less dependent on a single database.

This principle, Silin said, automatically brings in a higher availability and scalability that it already had in the current system but not to the same extent.

Silin also took this opportunity to remind prospective customers that Altenar runs a solely B2B platform project – rather than operating in the B2C space as well.

“We actually have some customers which we only obtained because we did that,” Silin continued. “We always believed in that concept and they wouldn’t have otherwise chosen us because they would have thought we would be competitors to them.

“We believe this is a fairer proposition to them because they don’t get the risk of us releasing a feature only for our internal B2C operation and with that they have the peace of mind that we will not, one day, take their players.”

He went on to say that since the architecture was developed from scratch, it has taken advantage of the latest technology – making it less dependent on a single database.

This principle, Silin said, automatically brings in a higher availability and scalability that it already had in the current system but not to the same extent.

Silin also took this opportunity to remind prospective customers that Altenar runs a solely B2B platform project – rather than operating in the B2C space as well.

He continued: “We actually have some customers which we only obtained because we did that. We always believed in that concept and they wouldn’t have otherwise chosen us because they would have thought we would be competitors to them.

“We believe this is a fairer proposition to them because they don’t get the risk of us releasing a feature only for our internal B2C operation and with that they have the peace of mind that we will not, one day, take their players.”

At the presentation, Silin was joined by COO Dinos Stranomitis, who answered a question about the main USP for the Altenar company, indicating that this is a “fast response” to any problems or new requests from his partner set.

“Our partners keep requesting things, at all times, and especially now,” he said. “We have had to diversify our portfolio, moving extremely fast to add esports and virtuals. Added to that, we are moving ahead also with lottery bets.”

Silin and Stranomitis later addressed regulatory changes in Sweden, where Altenar software is approved to provide services to licenced operators, before teasing the possibility of new software approvals in Denmark and Portugal – where it is expected to be accredited by the end of this month.