New Spanish Law Bans Gambling Shirt Sponsorship

According to a report in El Pais, gambling firms will no longer be able to turn up as front-of-shirt sponsors for La Liga clubs next season.

Spanish Consumer Affairs Minister Alberto Garzón has announced a number of new punitive legislation that will tighten controls on betting companies, including limits on marketing deals and access to advertisements.

Eight clubs in La Liga currently feature a gambling company as their main sponsor for shirts – Valencia, Alavés, Leganés, Granada, Mallorca, Seville, Osasuna and Levante.

The ban follows the approval of laws as part of Spain’s ‘Royal Advertising Decree,’ which currently allows betting companies to have a four-hour advertising window, but does not allow exposure out of time.

In addition to banning jersey sponsorships, the new rule would bar gambling firms from being able to sponsor stadium names or any other element relevant to the teams.

Garzón also altered the ruling’s wording to state that “sponsorship of sports T-shirts or equipment will not be amissible,” with gambling companies already barred from appearing on youth shirts.

The ban on the use of celebrity endorsements in betting advertisements will still continue, but the presence of betting advertisements on pitch perimeters ‘will depend on each autonomous community’ regulation.

Garzón anticipates the bill should be in effect for the start of the La Liga season 2020/21, provided it receives the requisite approval in Brussels.