New Pari-Mutual Offer From Hawthorne And Virtual Software Deal

With a new concept in pari-mutuel virtual racing goods, Hawthorne Race Course in Chicago went live, partnering with software developer Virtual Software to create the first virtual version of the track ever created.

Marketed as Virtual Live Racing items, Hawthorne Race Course has built a whole new revenue stream using technology solutions that are world-first in regulated virtual racing wagering.

The Chicago-based race course has partnered with Virtual Software’s award-winning CGI experts from the BAFTA and Royal Television Society, who create fully rendered replicas of leading US race tracks with amazing graphics, realistic race commentary, and virtual races based on race data results at each track.

On the new partnership, John Walsh, Assistant General Manager at Hawthorne, commented: “We are excited to offer our Hawthorne data and brand to be included with this innovative new pari-mutuel wagering product line.

“Racing fans across North America will be able to wager Hawthorne Virtual as it is available to all tote systems in the US via distribution through AmTote International’s Spectrum wagering system which enables us to create a brand new risk-free revenue stream.”

Virtual Live Racing’s products are based on anonymized and encrypted data from real-life thoroughbred, harness and greyhound races, while legacy virtual racing products are based on a RNG format (random number generator). The move represents a major leap forward, according to the company, and a first in the US and globally.

Chairman Vincent Caldwell of Virtual Live Racing added: “Hawthorne is our fourth product to go live in the US. It follows Derby Lane, Tampa Bay Downs, and Palm Beach Kennel Club in Florida, and we have two more tracks that are currently undergoing testing before being launched later this month.

“Our Virtual Live Racing product offers a no-cost, risk-free, revenue stream opportunity to racetracks all over the world. Racing is going through a tough time and tracks should embrace new products which can offer them income, and promote their tracks to a global audience.”

The Virtual Live Racing product is available via distribution via the Spectrum wagering system of AmTote International for all tote systems in the US, which allows tracks to accept wagers from players and build a completely new risk-free revenue source.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.