New Jersey Devils from the National Hockey League (NHL) has signed a multi-year sponsorship agreement with Unibet.
Unibet’s sponsorship will include fan and hospitality experiences for Unibet clients and an in-arena presence at Devils ‘ stadium.
Multiple sports betting partnerships have been agreed by the NHL team, including FanDuel, William Hill US, and Caesars Entertainment.
Unibet debuted this summer on the New Jersey market and launched its Garden State sports betting platform and app.
Unibet also agreed to become the front-of-shirt sponsor for the Belgian Club Brugge football team as well as featuring on Leeds United’s game kit during the Australia pre-season tour of the club.