Nevzat Ucar has been named as the new Head of Content by the esports betting company Real Luck Group and its subsidiary companies doing business as Luckbox, a provider of legal, real money esports betting.
Ucar will lead the marketing campaign of Luckbox and he will be accountable for guiding the global content strategy of the company.
Upon his appointment, he said: “I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me.
“This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”
Ucar joins Luckbox, having most recently acted as Head of Content for Red Bull. Head of Video and Broadcast for Riot Games and Art Director for FOX International Channels are also his previous roles.
Quentin Martin, the CEO, added: “Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that.
“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”