As the supplier seeks a boost to marketing operation around its igaming content portfolio, NetGaming has joined the First Look Games roster of gaming studios.
NetGaming will gain exclusive access to hundreds of online casino affiliates and the opportunity to exchange knowledge and assets for its new suite of games and all potential updates by being a First Look Games partner.
First Look Games Library
This includes game information sheets and marketing assets that are uploaded to the First Look Games Library, such as logos, photographs and videos of games being played, where they can be accessed by affiliates individually or in bulk.
Assets can also be submitted two weeks before the launch of the game so that a small number of affiliates can ‘first look’ at the data to generate content before going live, which is then released in prime positions around their pages once the game reaches operator lobbies.
Powerful marketing platform
Pallavi Deshmukh, CEO at NetGaming stated: “First Look Games is a powerful marketing platform for us and our games, and we are delighted to be able to share news of our latest slot releases – in particular MTV Pimp My Ride – with its network of affiliates.
“We believe affiliates provide a significant marketing opportunity for developers and that as a studio we can also provide them with the information and assets they need to create incredible content that will engage their readers.
“I’d like to thank First Look Games for providing the platform and network to enable us to do this.”
Increasing potential exposure
Furthermore, First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.
Tom Galanis, director at First Look Games, added: “NetGaming is a cracking addition to our growing roster of popular game developers and will garner incredible interest among our affiliate partners looking to be the first to post about their latest game launches.
“First Look Games was founded in order to allow game developers to directly connect with affiliate publishers and to leverage the tremendous marketing value they can provide to online casino players in markets around the world and we are thrilled to be helping NetGaming in this regard.”