After signing an agreement with gaming operator Rush Street Interactive LLC, digital entertainment company NetEnt is all set to enter the regulated Colombian gaming industry.
The step will see the launch with RushBet.co of a host of NetEnt’s famous table games, including Blackjack and two variants of Roulette, followed by the company’s entrance into the Swiss market earlier in the month, continuing its focus on expansion into global controlled jurisdictions.
Brian Kraft, Vice President Commercial NetEnt Americas LLC, said: “We’re excited to enter the Colombian online casino market and Rush Street is a great first partner to begin this journey with. The Colombian market is growing at a fast pace and I’m confident that our games will be well received by players.”
As a result of the agreement, RushBet is now becoming the first operator in the Latin American country to provide NetEnt games, with NetEnt also expected to launch a further range of its slot games in the Colombian market during the year.
Rush Street Interactive Colombia general manager Omar Calvo commented: “We are so pleased to expand our partnership with NetEnt to bring these top quality and well-known casino table games to RushBet.co players. NetEnt’s Blackjack and Roulette games are already among the most popular table games on our sites in the United States and we know players in Colombia, who appreciate top quality table game content, will love playing these games online at RushBet.co.”
A variety of promotional initiatives are now being prepared to bring NetEnt’s games to the users of RushBet and the Colombian market, with the operator’s local Bogota operations department currently working on features like loyalty points to attract players.