NetEnt Seals Further Development In West Virginia With BetMGM

After linking up with igaming and sports betting operator BetMGM, online casino content creator NetEnt sealed further development through regulated US jurisdictions.

After the Mountain State opened its virtual doors to an online casino on July 15, the MGM Resorts International and GVC Holdings joint venture recently added igaming to its ongoing relationship with The Greenbrier in West Virginia.

Matthew Sunderland, BetMGM’s VP of games, commented: “We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”

Representing the first steps NetEnt takes in the Mountain State, it follows the company recently securing a provisional licence from the regional regulatory authorities.

After recently announcing triple-digit rises in quarterly gross gaming revenue in both Pennsylvania and New Jersey, the agreement follows a solid growth span for NetEnt in the US.

Brian Kraft, NetEnt vice president commercial of Americas said: “BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country.

“Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”

The operator, who announced a sports betting launch alongside the facility in January, went live with a range of slots , table games and progressives adding his casino offering to his deal with The Greenbrier last month.

BetMGM Casino initially introduced 30 games ranging from blackjack and roulette to a host of slots, as well as what it praised as “West Virginia’s only online progressive jackpot-linked games.”