NetEnt Rolls Out New Aggregation Content Platform

Published: 10th December 2019
Author: Joe Kizlauskas
Last Updated: 14th December 2021

NetEnt has added studio titles to its new Connect platform following the acquisition of online casino software vendor Red Tiger three months ago.

The new NetEnt Connect integration platform is currently live and is to provide a host of fresh gaming content to the supplier’s partners, including that of the recently acquired Red Tiger company.

Initially launching in a closed beta version of the Casino Room run by Ellmount Gaming, this year more operators will follow. Red Tiger is the first supplier of games to release their games through NetEnt Connect.

Henrik Fagerlund, managing director of NetEnt Malta and chief product officer commented:

“The speed with which we have been able to go live with Red Tiger content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed. It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward.”

The aggregation system was structured to leverage the international customer relationships and integrations of NetEnt across multiple regulated markets. In addition, it is also to integrate the reward and gamification engine of the casino game maker, NetEnt Engage.

“A key incentive to work with NetEnt was to tap into the reach and markets it has built up,” noted Gavin Hamilton, CEO of Red Tiger Gaming. “I’m very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger too.”

NetEnt will take the opportunity in the coming weeks to validate and monitor this initial launch of the new NetEnt Connect platform, with a broader launch planned for early 2020. The platform will be made market by market available to customers.

NetEnt negotiated Red Tiger’s acquisition for an estimated £ 200 m in September, with a possible additional cash cost of £ 23 m.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.