NetEnt Links-up With ReelPlay In IP Partnership

Published: 28th April 2020
Author: Joe Kizlauskas
Last Updated: 14th December 2021

Casino content creator NetEnt and game maker ReelPlay based in Sydney have joined up “in the light of both companies independently following similar ideas.”

Under the terms of the Agreement, both parties must work together to expand and secure their InfiniReels and Infinity Reels respective brands, while both igaming organisations will seek to improve their slot mechanics.

David Johnson, Reelplay’s chief commercial officer, said of the relationship with the IP: “We are happy to have agreed a collaboration with an established, global pioneer such as NetEnt.”

NetEnt’s debut game InfiniReels, Gods Of Gold InfiniReels, will kick off on May 14, 2020. In November 2019, ReelPlay’s El Dorado Infinity Reels released with the follow-up, Giza Infinity Reels, debuting this month and the company’s Odin Infinity Reels launching in June 2020.

Bryan Upton, director of games at NetEnt added: “In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market.

“I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times.”

NetEnt reported last week that it had not seen any adverse effects from the COVID-19 pandemic as the company vowed to “secure a good development” in the short and long term in the present “exceptional situation.”

The casino content developer maintained that Red Tiger, whose full integration was initiated to realise more cost synergies, continues to perform above expectations by releasing an interim report for the January-March period.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.