NetEnt Increases UK Footprint Through Betfred

Published: 2nd March 2020
Author: Joe Kizlauskas
Last Updated: 14th December 2021

Casino content provider NetEnt has announced an additional increase in its UK-based footprint thanks to a new deal with Betfred, following the company’s CEO Therese Hillman stressing that it sees good conditions to produce growth into 2020.

Under the terms of the new agreement, a number of NetEnt titles have already been released since direct incorporation, and are now available on the regulated market to the Betfred player base.

It follows a number of innovations unveiled it month by NetEnt, with a new “groundbreaking” community jackpot programme and a Scout Gaming distribution agreement accompanied by the inking of a new FashionTV partnership.

Andrew Horne, head of egaming at Betfred said: “NetEnt is and has always been known for the quality of their games. I think the upcoming roadmap looks very interesting and we look forward to offering both the classics and exciting new titles at Betfred.”

Last month, NetEnt celebrated the steadily growing revenue from the US, the ever-high live casino numbers and the Red Tiger acquisition that “exceeded our expectations,” as the company released its latest financial report.

An increase in sales of ten percent in the fourth quarter to SEK 512 m (2018: SEK 465 m), of which SEK 96 m was contributed by Red Tiger, purchased by the group in September. NetEnt’s full-year revenue was marginally nudged to SEK 1.79bn.

On a pro forma basis, total revenues from Red Tiger decreased by 4.8 percent relative to the corresponding period of 2018 due primarily to weakness in Sweden and Norway and partially offset by revenues in the US that “continued to grow significantly.”

Andy Whitworth, managing director of NetEnt UK said: “We are obviously delighted to partner up with one of the leading UK operators with their large base of dedicated players. I’m certain that the Betfred players will enjoy our games with unique features and that our tools will help Betfred grow their business within online gaming.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.