NetEnt Extends US Expansion With DraftKings

As its US expansion plan gathers pace, online casino content developer NetEnt is expanding its partnership with US operator DraftKings.

The enhanced relationship will see NetEnt games go live in the near future with the company’s growing online casino in Pennsylvania, initially bringing a number of its titles live in New Jersey through the Boston-based company in August 2019.

In addition, NetEnt has also signed an agreement with DraftKings in West Virginia to launch its games, with the potential to expand upon a successful launch into new jurisdictions.

As a result, players will soon be able to play a multitude of the igaming suite of the supplier in those aforementioned states, such as Starburst, Gonzo ‘s Search and Divine Fortune, as well as a number of table games from NetEnt.

As more states look to legalise online gaming, the new integration and agreements signed with DraftKings come as the company seeks to further develop its credibility in the region.

Brian Kraft, NetEnt vice president commercial in the Americas said: “DraftKings’ size and market presence make this launch one of the most significant to date.

“We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far. We are thrilled to have such a renowned operator on board as we enter new jurisdictions.”

This follows a deal inked by NetEnt last week that saw the company incorporate its igaming title portfolio into the OpenGaming network of Scientific Games.

This has seen a wide variety of releases made available via the aggregation site, with content already available in New Jersey with Scientific Games partners. It will follow other launches in Michigan and Pennsylvania.

 

It is also said that the two firms are seeking more ways to partner and offer players “cutting-edge” gaming experiences through controlled markets.