NetEnt Enters Distribution Agreement Through SG’s OpenGaming

Published: 1st October 2020
Author: Joe Kizlauskas
Last Updated: 1st October 2020

Global online casino supplier NetEnt has reached an agreement with Scientific Games Corporation through the latter’s OpenGaming platform to distribute its igaming content across regulated US markets.

A broad variety of successful releases from NetEnt have now been incorporated into the OpenGaming aggregation network, ensuring that content is now available to OpenGaming partners in New Jersey’s controlled market, with more launches to follow in Michigan and Pennsylvania.

The two companies added that they are pursuing more possibilities for partnering and introducing customers across controlled markets with cutting-edge gaming experiences.

The inclusion of NetEnt ‘s slot portfolio, according to SG, enhances the OpenGaming proposal and “…signals a significant milestone in its ability to build one of the world’s largest igaming aggregation platforms”.

The platform is also home to features such as jackpots, free-rounds, quests and tournaments, all of which contain responsible gambling resources for players to quickly access during gameplay, with over 2,500 games containing in-house produced titles and content from a wide variety of third-party studios.

Brian Kraft, NetEnt Americas LLC VP Commercial, said: “Expanding our presence in the US market is of high importance to NetEnt. Collaborating with Scientific Games leveraging the power of their OpenGaming platform made strategic sense for us, given the company’s strong reputation and partnerships with multiple US operators. We’re excited about working with Scientific Games in the US and look forward to launching our popular slots with more operators in the coming months.”

SVP Casino for SG Digital, Dylan Slaney, said: “This strategic partnership is highly beneficial for both Scientific Games and NetEnt. Together, we’re in a strong position to make further inroads into the US iGaming market and deliver outstanding content to more players across multiple states.

“NetEnt’s games need no introduction and we’re very confident that our operating partners in the US will appreciate the high-quality gameplay they offer players. Our vision for OpenGaming has always been an aggregation platform at scale with features that work across multiple studios in every regulated market. We’re looking forward to working with the team at NetEnt.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.