NetEnt Continues UK Footprint With Blueprint Signing

Published: 29th January 2020
Author: Joe Kizlauskas
Last Updated: 14th December 2021

Casino game producer NetEnt has signed an agreement with Gauselmann Group’s Blueprint, which is set to continue its footprints in the UK.

As a result, Blueprint will see the launch of NetEnt’s slot portfolio across its network of retail gaming machines in arcades, bingo halls, licenced betting offices and pubs across the UK.

Andy Whitworth, NetEnt’s chief strategic officer, said: “This is a landmark deal for the Netent Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”

The long-term agreement will run for five years with the first games due to be launched in the first half of next year. Matt Cole, Blueprint managing director, added: “The ability to offer our customers and players content from NetEnt is a massive win for our company, we are delighted to be working closely together on offering Blueprint customers a truly compelling variety of market leading content.”

The deal with Blueprint follows on from Dead or Alive II, NetEnt’s sequel to the original 2013 game, being named by data-driven analytics company SlotCatalog as UK’s most popular title of 2019.

Commenting on Dead or Alive II chart-topping performance, SlotCatalog has added:

“NetEnt’s highly anticipated sequel to the cult status game Dead or Alive hit all markets with a bang!

“The game quickly landed top positions in most major casino lobbies at the time of the release. Released in April, players enjoyed amazing gameplay, pristine visuals and perfectly matched soundtrack.

“The expectations on the release were huge, and this time the NetEnt team scored a home-run and landed above the players’ expectations.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.