After aligning with Instant Win Gaming, NetEnt has made further inroads on its strategy of broadening its portfolio scope and creating awareness in new markets.
As a result of the agreement between the game suppliers IWG will create instant winning games based on assets from a variety of NetEnt games, a step it says would give the portfolio “an additional uplift.”
Rhydian Fisher, IWG CEO noted: “We’ve long been fans of the IP that NetEnt creates and to be able to offer these brands for the first time to our network of 21 lottery clients in Europe, North America and Australasia is very exciting for us, our clients and our players.
“We’re really looking forward to working alongside the team at NetEnt to develop new gaming experiences for their players, while also providing our global lottery partners with content featuring proven game themes.”
The first games will be released to players in Q3 2020 and made available via IWG ‘s network of 21 WLA and NASPL lotteries around the world, as well as through the ambitious online gaming server play by the supplier.
Andy Whitworth, chief commercial officer at NetEnt commented: “We are happy to partner with IWG and this is in line with our strategy of widening our portfolio reach and building brand awareness in new markets. This is an important move for us as it enables NetEnt games to reach new players in the lottery sector.
“IWG has an established reputation for delivering instant win games, so partnering with them made strategic sense. We are certain that great new games will come out by combining IWG’s skill and our renowned IP and we really look forward to launching them to players.”