In order to incorporate the company’s gamification solutions through its digital B2C gaming properties, online gaming operator NetBet has entered into a partnership with B2B marketing provider BlueRibbon.
Custom jackpot campaigns
Through the agreement, NetBet would be able to build custom jackpot campaigns linked to any of the operator’s hundreds of gaming titles, irrespective of which business produced the material.
The personalised jackpots from BlueRibbon are specifically intended to help operators gamify the player experience further and are designed to improve player interaction and loyalty.
BlueRibbon CMO Dan Fischer explained: “We are thrilled to enter into this partnership with NetBet, a brand of choice for so many players around the world. We believe that our gamification solutions will create an irresistible sense of excitement for players while giving NetBet the distinct advantage of differentiating itself.”
Company-wide differentiation objective
NetBet, an igaming destination for players in controlled countries, including the United Kingdom, Romania, Greece, and Germany, says BlueRibbon’s inclusion would boost its company-wide differentiation objective.
NetBet PR manager Claudia Georgevici added: “BlueRibbon is the kind of cutting-edge company we are always looking to partner with. We see that players love the excitement jackpots offer, and the ability for us to create our own jackpots, aligned with player behaviours, will be an excellent marketing and engagement tool for us.”
As the online casino prepares for launch during the first half of the year, Bet Seven Online detailed the inclusion of the BlueRibbon gamification solution as “a significant component” of its SuperSeven brand earlier in the month.
SuperSeven also profits from a link-up with GiG, which will supply its website, frontend production and managed services, representing the first brand of Bet Seven Online.