After rolling-out a collaboration with the Alberta Gaming, Liquor and Cannabis Commission (AGLC), NeoPollard Interactive outlined its entrance into the Canadian market.
Contracted as the PlayAlberta software operator of AGLC, NPi subsequently deployed earlier in the year a complete suite of managed services and a suite of igaming content. This marked the start of the only regulated online gambling site in Alberta.
In addition, a full range of managed services for AGLC has also been introduced by NPi, ranging from revenue-generating activities to improving player experience. This includes its marketing and customer service centre for customer interaction, which offers real-time support for players via mobile, chat, and email.
Liz Siver, general manager of NeoPollard Interactive stated: “NPi is delighted to celebrate the launch of this exciting offering alongside our partners at AGLC.
“NPi’s growth into the broader North American market exhibits how committed we are to providing the best and most profitable iLottery solutions. We look forward to continuing to evolve PlayAlberta.ca in support of returning revenue to the citizens of Alberta.”
PlayAlberta.ca provides a variety of interactive content for players, including casino-style games, plus eInstant content from NPi. Future offerings include lottery, a complete sportsbook, poker, bingo and live table games, with the offering also integrating the responsible gambling programme of AGLC GameSense, which provides players with instruments and tools to make safe and knowledgeable gambling choices.
Alain Maisonneuve, president and CEO of AGLC added: “PlayAlberta.ca is another way AGLC is implementing its promise to generate revenues for the benefit of Albertans.
“AGLC is excited to work with NPi and apply their vast experience as we provide a regulated online gambling website that will offer players expanded entertainment options, with integrated responsible gambling features and generate revenue to support valuable programs and services Albertans rely on every day.”