NCAA college athletes will now be able to profit from their name, image, and likeness (NIL) with immediate effect. For all incoming and current student-athletes in all sports, governance bodies in all three divisions have approved a consistent interim policy suspending NCAA name, image, and likeness rules.
A list of standards for college players, recruiters, their families, and member schools is included in the new policy.
Individuals are allowed to engage in NIL activities that are legal in the state where the school is located. For state law questions, colleges and institutions may be a good resource.
Athletes who attend a school in a state where there is no NIL statute can participate in this type of activity without breaking NCAA rules regarding name, image, and likeness. Individuals may also engage in NIL activities with the help of a professional services provider.
Student-athletes must report NIL activities to their school in accordance with state law or school and conference standards.
Clarity on national level
Mark Emmert, the president of the NCAA, said: “This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities. With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level.
“The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”
Denise Trauth, President of Texas State University and Chair of the Division I Board of Directors said: “Today, NCAA members voted to allow college athletes to benefit from name, image and likeness opportunities, no matter where their school is located.
“With this interim solution in place, we will continue to work with Congress to adopt federal legislation to support student-athletes.”
While providing NIL possibilities for student-athletes, the policy in all three divisions maintains the pledge to prohibit pay-for-play and inappropriate inducements connected to a student’s decision to join a specific institution. Those regulations are still in effect.
Sandra Jordan, Chancellor of the University of South Carolina Aiken, Chair of the Division II Presidents Council said: “The new policy preserves the fact that college sports are not pay-for-play. It also reinforces key principles of fairness and integrity across the NCAA and maintains rules prohibiting improper recruiting inducements. It’s important that any new rules maintain these principles.”
Fayneese Miller, President of Hamline University, said the Division III Presidents Council will continue to work with Congress to develop a national law that will aid schools and universities, student-athletes, and their families in navigating the NIL landscape.
“The new interim policy provides college athletes and their families some sense of clarity around name, image and likeness, but we are committed to doing more,” Miller said. “We need to continue working with Congress for a more permanent solution.”
The temporary measure will be in effect until new NCAA rules or federal laws are passed. Schools and conferences may choose to implement their own extra policies in addition to the NIL interim policy.