NBA Data Deal To Boost Kindred/UniBet Customer Experience

This week the brand of Kindred Group Unibet was unveiled as the NBA’s Authorised Sports Betting Operator. Unibet will now have access to official NBA betting data under the terms of the agreement, which, the company said, will further enhance its”… already strong customer experience.”

The company can use league marks across its online and mobile platforms in the United States as well as access to official NBA betting data. The two will also work closely together to ensure best-in-class standards and safeguard NBA players’ credibility.

Commenting on the partnership Manuel Stan, SVP Kindred US, said: “We are very proud to team with the NBA. This will add further customer value to an already first-class betting experience thanks to official NBA betting data and league marks across our mobile and retail platforms.

“Kindred shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match.”

The NBA deal’s news comes from the recent announcement that Kindred’s Unibet brand has gone live in Pennsylvania, where sports bettors can now wager online in collaboration with Mohegan Gaming and Entertainment.