Natural Intelligence Purchase system focused on Midlands has been purchased for an undisclosed sum by target marketing specialist Natural Intelligence.

Founded in 2014 by Damien Fearn, Andy Jones, and Liam Cooper, the sports betting tips platform will be the latest addition to the Natural Intelligence platform that currently includes BetterPlay.

Tipstrr co-founder Fearn, who serves as the platform’s chief executive, said: “I’m delighted that Tipstrr is joining Natural Intelligence. It became clear very early on that the fit was perfect, and that Tipstrr and Natural Intelligence could together, offer genuine value to our users.

“It’s been a great journey – going from a small start-up verifying a handful of tipsters, to processing thousands of tips on a daily basis, but there’s still so much more we want to offer our users.”

Head of business development and strategic partnerships within the Natural Intelligence gaming business unit, Jonathan Assif, added: “The acquisition is part of the company’s growth and long-term strategy of providing valuable information to empower users to make informed decisions.”

By formally launching its in-house affiliate programme in 2018, capitalised on the growth of the company.

Tipstrr partners will support tipsters from over a dozen sports, including horse racing, football, various U.S. sports, tennis, and more.