The National Lacrosse League (NLL) has forged a new alliance with Roar Digital, the joint venture between MGM Resorts International and GVC Holdings, positioning the NLL’s official and exclusive gaming partner, Roar’s sports betting brand, BetMGM.
BetMGM will have advertising exposure and other promotional incentives throughout the NLL regular season and playoffs in what is the first-ever gaming collaboration for the sport of lacrosse in the US. It will also establish weekly betting lines which are spread across all NLL sites and networks.
BetMGM is accessible via desktop and mobile, and features the betting engine and technology platform of GVC. Not only can users play traditional casino and poker games, but sports fans with more than 100 leagues can position an extended variety of pre-match and in-play bets, as well as individual sports, tours and activities.
NLL Commissioner Nick Sakiewicz said: “We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners.
“The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans.
“The like-minded vision both our organisations share will continue to increase the relevance of the NLL and draw a wider audience of fans as we continue the momentum we enjoyed over the last four seasons.”
Scott Butera, President of Interactive Gaming for MGM Resorts, commented: “Lacrosse is a fast-paced, high-scoring, growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners. The NLL is an ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base.”