NASCAR and the sports betting technology platform IMG ARENA have entered into a agreement in which IMG ARENA has approved official properties to create a virtual sports betting game replicating some of the most popular NASCAR tracks.
The virtual product, developed by Leap Gaming, will be available to sports betting operators worldwide. This deal extends the increasing portfolio of virtual sports betting products from IMG ARENA which now includes tennis, soccer, cycling, horse racing, speedway racing and greyhound racing.
In addition , the two companies have formed a long-term partnership which will provide the ability for the first time to live-stream NASCAR Cup Series races for international sports betting operators. Cars returned to track at Darlington Raceway on May 17, and the remaining season of the 2020 NASCAR Cup Series will be available to betting operators outside the US and Canada.
Scott Warfield, NASCAR’s Managing Director of Gaming commented: “IMG ARENA is the leading partner for global sports and entertainment media. We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time.
“The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
Freddie Longe, IMG ARENA’s Executive Vice President & Managing Director, said: “Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years.
“The partnership significantly bolsters our streaming and official virtual sports offering with a product that we expect to be popular in a number of different markets.”
This latest alliance comes on the heels of an announcement made earlier this year introducing Penn National Gaming as the first authorised operator of NASCAR gaming in the U.S. The collaboration based around a free-to-play, mobile game called NASCAR Finish Line, which gives users the chance to win every race a $25,000 jackpot.
IMG ARENA is delighted to announce it has licensed official assets to create a virtual sports betting game that replicates some of @NASCAR’s most iconic tracks.
— IMGARENA (@IMGArena) May 20, 2020