NASCAR and BettorView, an in-venue sports betting marketing and technology platform, have teamed up to bring NASCAR content to venues around the country that have legalised online betting.
The agreement is BettorView’s first with a professional sports organisation, and it aims to increase engagement and boost NASCAR’s position in the burgeoning sports betting market.
NASCAR specific content
Joe Solosky, Managing Director, Sports Betting said: “This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting.
“NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”
BettorView serves over 1,000 in-venue screens across the country with on-screen touch technology, brand ambassador activations, and digital content promotion.
With the NASCAR Playoffs just around the corner, the business will be showcasing personalised information, analytics, and odds alongside special sports betting incentives in restaurants, pubs, stadiums, and NASCAR tracks around the country, reaching millions of highly engaged sports fans.
Enhance and reimagine sports fans’ in-venue experiences
BettorView’s CEO, Seth Schorr, explained: “Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise.
“As a gaming and venue operator, it’s exciting to partner with NASCAR, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike.”
NASCAR has entered into a number of collaborations with world-class businesses over the last two years in order to better position the sport in the sports betting industry. Sportradar is the integrity partner, BetGenius is the data supplier, Penn National Gaming, BetMGM, and WynnBET are Authorized Gaming Operators, IMG Arena is the worldwide broadcasting partner, and EquiLottery and LEAP are the lottery and virtual gaming partners, respectively.