Serie A football club AS Roma has extended its portfolio of partnerships to secure a fresh sponsorship agreement with Asian betting company ALLWIN CITY – AWCBET.com.
The partnership considers AWCBET becoming the official betting partner for Asia for the Giallorossi’s and will see the club working on AWCBET promotions and marketing campaigns across various Asian regions.
Francesco Calvo, AS Roma Chief Revenue Officer commended the deal: “We are proud to announce this partnership, the second agreement that has been signed over the past few years with a major Asian brand.
“This is an arrangement that once again confirms the strategic growth goals of the club–with a specific focus on significant markets such as Asia.” The partnership will be created through various strategic instruments to accomplish significant milestones in the Asian market together.
These include using the brand and pictures of AS Roma to encourage the digital and new media platform as well as other events devoted to all sport supporters.
Andrew Wong, AWCBET.com’s brand manager added: “We are pleased to announce our partnership with AS Roma.
“I think this collaboration will generate a fresh journey as a premium brand for all our fans, and it’s going to be a great adventure for us.” Paulo Fonseca started his reign this weekend as Roma manager with a drastic six-goal draw against Genoa. The club is taking on town competitors this Sunday, Lazio, hoping to pick up their season’s first win.