Specialist igaming payment provider MuchBetter has announced the launch of its new ‘CashDuster’ service aimed at bridging marketing and payment disciplines for operators.
CashDuster, a first of its kind platform, will help incumbents accelerate deposit point engagement, enabling operators to view leading marketing campaigns and promotions through the MuchBetter app.
The MuchBetter app has become one of the most common e-wallets to disregard customers, providing friction-free, fast and fixed-cost transparent transactions.
CashDuster enables marketing teams to optimise targeting of existing campaigns and promotions, launch ad-hoc commitments, and push messaging.
Jens Bader, co-founder of MuchBetter said: “CashDuster is a new and totally unique feature from MuchBetter. I hope this service cements our reputation as an e-wallet that isn’t afraid to try new things.
We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning application in a meaningful, time-sensitive and interactive fashion. No other payment scheme allows operators or merchants to extend their marketing channels in such way.”
MuchBetter reports that from January 2020, CashDuster will be available to operators worldwide throughout the 180 + countries in which the company operates.