Mr Vegas Casino Preps For Nordic Launch After Swedish Approval

As the new gaming brand prepares to make its Nordic launch after receiving its license approval by the Swedish Gambling Authority, Spelinspektionen, Mr Vegas Casino has asserted trust in his search for market share.

mrvegas.com and mrvegas.se

At the beginning of the month, in a step which saw Mr Vegas Casino being the 100th operator to be awarded an online gambling license since the jurisdiction launched its re-regulated market at the turn of 2019, the regulator granted online gaming approval. The acceptance of the license permits the URLs of mrvegas.com and mrvegas.se, and runs until 31 January 2026.

Five years pursuing the URL

Brand CEO Alexander Stevendahl, who spent five years pursuing the URL of the casino, said of the development: “We are super excited about Mr Vegas in Sweden and confident it will be an instant hit. 

“It is such a distinctive name too. I am confident it will become the casino of choice for Swedes in 2021.’’

“With the casino adopting a mobile-first approach and promising to include an increasing array of player-friendly features, Mr Vegas Casino promises to deliver “a fresh feel and bags of innovation.”

Mr Vegas Casino’s CMO, Ali Atam, added: “We are not short of competition out there, but players are always looking for something new and I think they are going to like what we have in store for them. We can’t wait to launch the site in Sweden and see what people make of it!”

Rise in Q3 registered sales

The Spelinspektionen announced in November 2020 that the Swedish market had registered sales of SEK 6,036bn (£ 526.68m) in the third quarter, a rise of 1.3 percent year-on-year. Despite the introduction of the contentious temporary loss limit of SEK 5,000 (£445), online casinos also soared to SEK 3.68bn (2019: 3.48bn).

A little over 56,000 individuals were suspended for games via Spelpaus.se at the end of the third quarter, reflecting a rise of almost seven per cent compared to the previous quarter. The number had risen to nearly 58,000 people by mid-November 2020.