Affiliate programme for online casinos Mr Gamble has launched a separate English-language Twitch channel targeting at players in the United States, in the hopes of building on its previous success.
Mr Gamble claims that the company’s Finnish Twitch channel has over 20,000 subscribers, and that it would employ the same approach in its US market plan.
Daily broadcasts will feature “a selection of different well-known streamers” from the aforementioned Mr Gamble Slots channel in Finland.
Catering for American players
Streamers will be playing at casinos that cater to players in the United States, with hand-picked slots from a variety of developers. Games will be picked for their entertainment value while being webcast, as well as their potential for significant wins.
Mr Gamble intends to leverage the Twitch channel, which, after gaining a New Jersey affiliate licence, it debuted in March to promote engagement among US players. As part of its expansion strategy, the affiliate is now applying for licences in other US states.
A great way to drive brand awareness
Tero Päivärinta, head of accounts at CashMagnet and Mr Gamble said of the groups latest introduction: “Our Finnish language Twitch account has proved to be a massive success, so it made sense to launch an English language version of the stream aimed at players in the US market.
“We see our Twitch channels as a great way to drive brand awareness among players and particularly in the US to introduce them to online casino and slots play. Our streamers are highly entertaining but also take the time to talk through what is happening with each spin.
“This will ensure that players have fun watching the stream while also familiarising themselves with an online casino and how online slots work. Then, of course, they can head to the Mr Gamble site where they can browse and compare the best brands in the market.”