Mozzartbet, Serbia’s largest bookmaker has entered the South American sportsbook business, purchasing Meridian Gaming Colombia SAS – the Colombian business company Meridian Gaming Ltd.’s online operating unit.
The acquisition is part of the ongoing ‘internationalisation strategy’ of Mozzartbet, with the Serbian betting group securing direct entry within Colombia’s regulated online gambling marketplace taking over the domain meridianbet.com.co.
Mozzartbet management announced that its new sportsbook property will be backed by a ‘ambitious investment plan’ to position its new brand at the forefront of the Colombian marketplace, indicating its new business intent.
Mozzartbet Colombian country manager Nebojša Rako has said that the Serbian bookmaker intends to establish an operational presence in at least three continents.
Mozzartbet is the newest European operator to open a Colombian sportsbook property after Sportium, Codere and Grupo EGASA (luckia.co) have entered a crowded Colombian betting scene.
Further developments in the Colombian industry, Betsson AB reported in its interim statement that it had acquired a 70 percent stake in Colbet.co as the operator listed in Stockholm continues to build its controlled business profile in South America, following its acquisition of the Brazilian licenced Suaposta racebook in 2019.