Major League Soccer (MLS) has secured an exclusive global partnership with Stats Perform, in a move designed to strengthen its data and analytical power. As part of the agreement the sports analytics company must acquire and distribute all MLS data through betting, advertising and broadcast channels.
MLS and US Soccer will also be offering an official data feed optimised for all MLS sports betting operators for the first time, and will select matches from the US National Team and the US Open Cup.
The partnership, facilitated by Soccer United Marketing (SUM), provides analytical access to a multitude of U.S. competitions such as MLS, U.S. Open Cup, and National Team Men’s and Women’s matches.
Stats Perform’s Chief Officer of Rights Alex Rice commented: “We’re delighted to announce we have been chosen as the exclusive global data partner for MLS and US Soccer.
“As a trusted partner of MLS for over 10 years and US Soccer for three years, we look forward to delivering the highest quality data to create the best experiences for fans and bettors, while continuing to support the growth of soccer in North America.”
Ross Moses, Director of Analytics and Research at US Soccer stated: “The partnership with Stats Perform further represents US Soccer’s commitment to using data and technology to grow the game domestically.
“Data quality and coverage are central to our objectives to win and grow the fanbase, and Stats Perform has shown to be a leader in the space.”
The Stats Perform Integrity Unit will collaborate with the MLS to protect matches from cheating through awareness, performance analysis, 24/7 global surveillance and intelligence to avoid match manipulation and betting fraud.
Chris Schlosser, SVP at SUM Media said:
“Soccer United Marketing is proud to facilitate the execution of this expansive, long-term partnership between Stats Perform, MLS and US Soccer.
“We are excited to partner with Stats Perform to create MLS and US Soccer’s first official data feed optimized for sports betting. As the betting landscape continues to evolve, it is important that quality and accurate data are available to power sports betting experiences and Stats Perform is a proven global leader in the creation of soccer betting data feeds.”
Spectators will also be able to receive data directly from the venue, while offering information and integrity resources for the results of live granular matches.