MLR Forms Exclusive Deal With Genius Sports

To connect its competitions with the regulated betting industry, Major League Rugby (MLR) has formalised an exclusive official sports betting data and betting streaming partnership with Genius Sports Group (GSG).

MLR has granted GSG exclusive rights to capture, manage, and distribute the League’s official data with sportsbooks across North America and around the world, ahead of the start of the 2021 season on March 20. Non-broadcast games will be live-streamed through GSG’s leading network of sportsbook partners. MLR matches will be televised on CBS Sports Network, FS1 and FS2, with non-broadcast games to be live-streamed through GSG’s leading network of sportsbook partners.

Proactive measures in safeguarding

George Killebrew MLR Commissioner stated: “We know there is interest in regulated betting on our matches and we have to take proactive measures to safeguard the integrity and transparency of our events. We have the utmost confidence in Genius Sports Group to manage our data and deliver it to their sportsbook partners, further engaging all fans, old and new.”

GSG has agreed to assist MLR in avoiding betting-related corruption as the trusted integrity partner of the PGA TOUR, English Premier League, and over 100 leagues around the world. The firm will provide MLR with a leading integrity programme to help protect the fairness and transparency of its matches through its 24/7 bet monitoring, educational workshops, and model rules and regulations.

Prominent league for rugby fans

Genius Sports Group CEO Mark Locke added: “With former England captain Chris Robshaw and Wallabies legend Adam Ashley-Cooper amongst the confirmed players for the upcoming season, MLR is rapidly establishing itself as a prominent league for rugby fans in North America and globally.

“Our technology, real-time distribution and leading network of sportsbook partners will help to enhance engagement and connect MLR with new audiences worldwide.”