Digital item supplier mkodo has entered into an agreement with the Western Canada Lottery Corporation (WCLC) to create a fully indigenous iOS and Android implementation.
The user experience of the supplier and internal teams will lead the development of the app that, it claims, will include a host of innovative features to take the mobile channel of WCLC to the next level.
Users will be willing to verify if they are a victor with the ticket scanner, as well as see latest outcomes, discover their closest retailer and keep informed via push notifications of upcoming drawings and jackpots.
The tool will also assist promote the digital strategy of WCLC to try to bridge the gulf between retail and digital by enabling clients to attach lottery tickets to their internet cart and buy the cart in a retail store.
The application, which is scheduled to be launched next year, will be accessible in all WCLC regions, including Alberta, Saskatchewan and Manitoba, as well as Yukon, Northwest Territories and Nunavut.
The deal develops on the powerful existence of mkodo in Canada, where mobile apps for four Provincial lottery organisations are now being developed.
Stuart Godfree, Managing Director at mkodo, said: “Partnering with another Canadian lottery is a great achievement for us and emphasises our knowledge of and success within the Canadian market. We have a proven record of delivering applications for lottery operators that tick the boxes in customer expectations and provide add-on functionalities that drive revenue for our partners.”
Brad Wiebe, Vice President of Marketing at WCLC, said: “We’re thrilled to be working with mkodo to enhance our mobile application and have full confidence that through this collaboration we will transform the way we interact with our customers. mkodo has built a solid reputation in the Canadian market through its unrivalled expertise. The finished product will undoubtedly be a huge hit with both existing players and new audiences.”