As the primary fantasy sports affiliate of MLS team LA Galaxy, North American fantasy sports network Monkey Knife Fight (MKF) has teamed up for a new charity drive. Under the terms of the agreement, MKF will donate $1,000 to the LA Galaxy Foundation each time the Galaxy scores a goal for the remainder of the 2020 MLS season.
With its immediate emphasis on supporting students and schools affected by the COVID-19 pandemic, the donations will support the foundation’s programming for the LA Galaxy Champion Initiative.
The LA Galaxy Champion Project is a community-driven initiative that enables the club to collaborate with local elementary schools to provide programmes for soccer and opportunities to improve the soccer game while supporting local youth fitness, education and leadership growth. A minimum of $25,000 will be donated by MKF, regardless of how many goals are scored this season.
Bill Asher, Founder and CEO of Monkey Knife Fight said: “We want our team partnerships to extend past the stadiums and into the communities of the fans that support these teams. We think this is a creative way to support the city of Los Angeles and the Galaxy community.”
Lauren Nowinski, Senior Director Community Relations, LA Galaxy Foundation, and Programming, commented: “For years, the LA Galaxy Foundation has focused on assisting those in need across the various communities in which the Galaxy team and its loyal fans live, work and play.
“Today that support is more crucial than ever, and we could not be prouder to have a like-minded partner like Monkey Knife Fight that shares our core values and commitment to the greater Los Angeles community. Thanks to this generous donation, we will be able to amplify our programming for the LA Galaxy Champions Project as well as increase our support of local students and schools impacted by the ongoing COVID-19 pandemic.
“This partnership is the perfect score for our team, and most importantly the thousands of deserving people and diverse communities we collectively serve.”
Each time we score, @MKF will donate 💲1️⃣0️⃣0️⃣0️⃣ to the LA Galaxy Foundation
— LA Galaxy (@LAGalaxy) September 29, 2020