Monkey Knife Fight (MKF) fantasy sports gaming platform has inked a new strategic partnership with Miami Dolphins from the NFL, introducing exclusive sports fantasy contests tailored to Dolphins fans.
The firm has also teamed up with the Miami Dolphins Foundation to donate $100,000 to their Food Relief Programme. The year-long initiative, which began in June, provides at least 1,000 meals prepared out of Hard Rock Stadium by Centerplate every weekday. The Dolphins are working with local minority-owned businesses on weekends to provide up to 1,000 meals for those who deal with food insecurity.
MKF will be promoted across all social media outlets and external marketing efforts within the team. The multi-faceted partnership will include the Dolphins introducing a weekly MKF player profile and rebranding the “Monkey Knife Fight Countdown to Kickoff” Dolphin pregame radio show.
Bill Asher, its founder and CEO, commented: “The Dolphins brand is an iconic and internationally recognized tradition, with incredibly passionate fans. We’re looking forward to introducing ourselves to them as we’re certain they’ll love playing fantasy sports with us.”
Steve Mullins, Vice President, Corporate Partnerships at Miami Dolphins, added: “We are always looking to enhance the fan experience at Hard Rock Stadium and this partnership with Monkey Knife Fight is a great way to engage with our guests with one of the most exciting brands in the fantasy sports arena. We’re very excited to welcome them to the Dolphins family.”
The agreement, MKF said, fosters its willingness to use down time in sports to develop long-term , mutually beneficial relationships. Latest collaborations have included many leagues including LA Kings of NHL, LA Galaxy of MLS, San Diego Padres and Milwaukee Brewers of MLB, and Charley Hoffman of PGA TOUR golfer.
— Monkey Knife Fight 🐵🔪👊💰 (@mkf) July 28, 2020