A partnership with the NFL Players Association (NFLPA) has been developed by the DFS gaming site Monkey Knife Fight (MKF) and sports company OneTeam Partners (OneTeam).
In addition to being a strategic owner of a major fantasy sports organisation, Monkey Knife Fight would have an extraordinary partnership with the NFLPA and OneTeam. A long-term licence arrangement, joint marketing commitment and major player participation in a wide variety of activities of MKF are included in the multi-year contract. The official licensee of the NFLPA for daily fantasy sports is Monkey Knife Fight.
NFLPA Executive Director and Board Member, OneTeam Partners, DeMaurice Smith, noted:“With this deal we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport.
“Monkey Knife Fight is an innovative daily fantasy provider that already has partnerships with some NFL teams and we are thrilled with the opportunity to build onto that platform for fans across sports.”
Bill Asher, Monkey Knife Fight Founder and CEO, commented: “Monkey Knife Fight has always distinguished itself from other gaming platforms by letting fans play contests that are focused on their favorite athletes.
“Our relationship with the NFLPA will allow us to connect fans to players on a whole new level. We are looking forward to this landmark partnership.”
Ahmad Nassar, CEO of OneTeam Partners commented: “This is the perfect timing for this partnership. Professional athletes have historically been underleveraged by DFS companies despite athletes being the predicate for these games’ existence. In Monkey Knife Fight, we’ve found a partner that is unique in what it offers to fans and also understands the immense influence and value that athletes can deliver, especially as a challenger brand competing with industry incumbents.”
All-Pro quarterback Deshaun Watson added: “We grew up with fantasy sports, and the players have been looking for an opportunity like this. Daily fantasy sports, in particular, is a booming new business, and we’re excited to lock arms with one of the fastest growing fantasy sports companies in the country right now.”
? ANNOUNCEMENT: MKF & the @NFLPA have officially teamed up! ?
— Monkey Knife Fight ???? (@mkf) October 29, 2020