Miomni Acquires i-Pools Majority Stake

Gambling technology provider Miomni has acquired a majority stake in i-Pools, a UK licenced betting company, as it seeks to provide the industry with a broad range of solutions.

The deal ensures that i-Pools will now be rebranded as MiPOOLS, allowing established and prospective players in the sports betting and gaming ecosystem to sell their customer bases’ softer ‘gaming alternatives.

Miomni Gaming CEO Mike Venner shared how happy he was to add to his already ‘ground-breaking’ sports betting and casino portfolio this forward-thinking creative pools and fantasy fun betting technology.

He clarified: “We are really excited to be bringing MiPOOLS into the Miomni stable. This completes the Miomni 360 platform play. We now have an unprecedented integrated product offering covering Sports betting, iCasino, Exchange wagering, Pool and fantasy betting, Geolocation and our ground breaking marketing and retention tools such as our newly released Wager [THIS] Live video recognition technology.”

MiPOOLS’ features now include:

  • Last Man Standing: where customers make a winning pick to progress to the next round of games until only one remains
  • Fantasy: where customers can back their own skill and judgement to pick players to form their own fantasy team and compete against others
  • Streak: which takes customers to make a 50:50 selection each day wit the challenge to maintain a winning streak
  • Score Predator: Predict the correct score of an individual chosen match, or group matches to win cash jackpot prizes

Mionmi’s Wager[THIS] Live made its debut at the Betting on Sports America Digital conference this month and was branded as Shazam for the visual age of sports betting.  It has been hailed as a new innovative device that allows consumers to keep a handheld Miomni sports betting app on any screen for any live game (TV at home or a wide screen in a bar) and the video recognition technology would automatically take the user straight to bet on the live game that is displayed.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.