Mindway AI Appoints Birgitte Sand To Board Of Directors

Former director general of the Danish Gambling Authority Birgitte Sand has been appointed to Mindway AI’s board of directors, joining company founder Kim Mouridsen and Better Collective CFO Flemming Pedersen.

Following the group’s annual general meeting, the hire was announced, and it comes as the responsible gambling solutions company seeks to contribute ever more to the creation of a sustainable gambling industry.

Regulatory expertise and insights

Rasmus Kjaergaard, CEO of Mindway AI said: “We are very pleased to welcome Birgitte Sand as our new board member. From her many years as director general at the Danish Gambling Authority and her national and international recognition, Birgitte has a level of regulatory expertise and insights that will further support our vision to improve responsible gambling and create a sustainable gambling environment.”

Birgitte Sand & Associates

Sand is the current CEO and owner of Birgitte Sand & Associates, which offers expert guidance to governments and the gaming industry. She is a senior executive with over 25 years of experience.

Sand oversaw a gambling licencing system that included betting, online casinos, land-based casinos, lotteries, and gaming machines at the Danish Gambling Authority, where she served from January 2008 to March 2020. In June 2010, the Danish Gambling Act was passed, and it went into effect in January 2012.