Microgaming Strengthens Rootz Alliance Adding Wheelz

By offering its range of igaming content to its group’s newly launched Wheelz brand, Microgaming has strengthened its strategic relationship with online casino operator group Rootz.

The platform, which debuted last month in partnership with Baywatch and Knight Rider fame David Hasselhoff, will initially take on-board 125 Microgaming titles, including Northern Lights Gaming and SpinPlay Games’ recently released Golden Stallion and Diamond King Jackpots games.

Top-rated casino experience

Neil Bancroft, Microgaming head of partnerships said: “We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players.

“Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership. Wheelz has what it takes to become a firm player favourite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour.” 

When the operator opened its flagship Wildz casino, which was eventually followed by the arrival of Caxino in 2020, Rootz and Microgaming first joined forces back in 2019.

Instrumental in success

“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino,” added Lasse Rantala, Rootz CEO.

“Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites. 

“I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around the world.” 

In addition to a “colourful and engaging interface,” Wheelz, built on the Rootz gaming platform, aims to allow smooth navigation and real-time rewards. Along with hundreds of video slot titles, the platform promises a host of dealer-dealt live streamed table games.