Microgaming hailed a staff-led scheme developed under its PlayItForward corporate social responsibility programme, after collecting £120,000 in donations since its inception two years ago.
The project offers a dedicated room for staff and visitors at Microgaming’s headquarters on the Isle of Man to bring forward ideas and vote for the causes that they would like PlayItForward to support, now in their sixth year.
Microgaming chief executive John Coleman explained: “April 2020 marks two years since Microgaming PlayItForward officially launched a dedicated space for employees to nominate and vote for worthy causes close to their hearts, resulting in more than £120,000 being donated to charity.
“The staff-driven initiative aims to drive employee engagement, encouraging active participation with our CSR programme, and giving us the framework to get directly involved in communities worldwide as we continue to do good and implement positive change.”
The project has attracted more than 7,800 votes and more than 55 suggestions from workers since it officially launched in April 2018. In 2019 alone, workers voted for 12 social projects to get funding from PlayItForward.
Moreover, more than 30 worthwhile causes were put forward by workers, resulting in more than £50,000 in contributions, as well as advice, volunteer opportunities and practical support.
Some of the organisations that have benefited directly from the campaign over the past year include Huntington’s Disease Association, The Children’s Centre, Greenhills Sanctuary IOM, Victim Support Isle of Man, and Marown Bowling Club, among other organisations.
Helen Martin, chairman of Huntington’s Disease Association IOM said: “Microgaming building a website for us will help us reach those families affected by Huntington’s disease who don’t feel they can attend a support group. Huntington’s is a disease that is very hard to talk about if you’re not ready.
“The information on the site keeps them up to date with what we are doing and how we can help them – it is also great for raising awareness and funds.”
We’re very proud to mark the second anniversary of our staff-led charitable initiative that has generated more than £120,000 in donations since inception! 🎉🤝💜https://t.co/JWTZ3qn5Oo#Microgaming #PlayItForward #charity #community #CSR #employeeengagement pic.twitter.com/tlAy4cnQ8l
— PlayItForward (@MicrogamingCSR) April 30, 2020