Microgaming Forms Partnership With DoubleUp For Doggo Casino

Microgaming has formed a partnership with the DoubleUp Group, under which the igaming provider will deliver its gaming suite to the company’s new flagship brand Doggo Casino.

The online casino organisation will be linked to Microgaming’s aggregator platform, providing it access to hundreds of games. Exclusive games from the software provider’s network of independent studios are among them.

Retention-focused player experience

Microgaming’s chief operations officer, Andrew Clucas, said: “DoubleUp Group is entirely focused on providing a retention-focused player experience which makes Microgaming the perfect partner for them. 

“The Doggo Casino audience will not only have instant access to our new and exclusive content released each month but also hit titles from our awesome partner studios. DoubleUp Group has a great future ahead and we are excited to be part of their journey.”

DoubleUp Group began operations in the Netherlands last year and has since grown into a full-fledged Malta-based operation.

Perfect partner

DoubleUp Group’s managing director, Ale Rallo, added: “There are many competing igaming providers, but Microgaming is the perfect partner for DoubleUp Group’s launch strategy. 

“Microgaming’s mammoth status and unparalleled game portfolio ensures player engagement and longevity. Together, we’ll create an enviable online casino.” 

Microgaming has had a busy few months, with a number of commercial tie-ups announced in the last few weeks of May. This included a collaboration with Reno-based Gold Coin Studios, the Solverde Group, and Blox, a platform and content provider.

This was followed by an agreement to power a new product from On Air Entertainment earlier this month, as the company underlined its commitment to “reinvigorate the live casino industry.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.