Michael Nicklas was named to his Board of Directors by Esports Technologies, a worldwide supplier of innovative esports wagering products. The addition of Nicklas, a recognised leader in brand building and corporate strategic growth, will further drive growth, the company said.
Forward-thinking legacy brand creator
Nicklas has deep consumer expertise gained from decades of experience engaging with emerging digital and sports customer bases, taking with him a reputation as a forward-thinking legacy brand creator.
He has successfully handled retail brands such as Nike, Reebok, Speedo, Ralph Lauren, Jennifer Lopez, Anne Klein, Adrienne Vittadini, Wildfox Couture, Realtree and Perry Ellis over the past 30 years.
CEO, Aaron Speach, stated: “Michael Nicklas brings an incredible background to the board as an executive leader building some of the most influential brands. I’m confident Mike will have an immediate positive impact in creating new opportunities for Esports Technologies.”
Nicklas added: “I am excited to work with the Esports Technologies team to accelerate their esports-first platform into a powerful and recognized consumer brand. I look forward to working closely with them and the wider Esports Technologies team to ensure its long-term value to its shareholders.”
To strengthen the advisory team at Esports Technologies, the addition of Nicklas and his consumer strategy has been initiated. The business recently revealed that Clinton Sparks, a music and esports entrepreneur, is advising strategic collaboration opportunities, lending his expertise on product projects to Atari founder Nolan Bushnell.