Sportradar, a provider of sports betting and entertainment products and services, has announced that NBA icon and early investor Michael Jordan would serve as a special advisor to its board of directors.
Jordan will provide guidance and strategic assistance to the board and management, with a focus on the US market, product development, marketing efforts, and other critical business objectives. Jordan will immediately expand his stake in the firm.
His expertise in establishing impactful business partnerships within the sports industry, as an elite athlete and successful entrepreneur, will be leveraged across the breadth of Sportradar’s products and services.
Sportradar’s Chairman of the Global Board of Directors, Jeffery Yabuki, said: “Not only is Michael Jordan one of the most iconic sports figures of all time, but he is a legendary leader who believes in Sportradar’s mission to enhance fan engagement through our fully-integrated technology and services platform.”
Jordan highlighted the changes, saying: “I invested in Sportradar years ago because I believed in the vision and passion that Carsten Koerl and the rest of the team had for transforming the sports technology industry. I am looking forward to having a formal role with the company as it begins its next chapter.”
Potential of company
CEO Koerl added: “Over the past several years, the worlds of fandom, sports betting, and media have converged and, through his accomplishments on the court and in the boardroom, Michael sits at the intersection of these industries.
“As an early investor in Sportradar, Michael saw the potential in our company. We are thrilled to now tap into his entrepreneurial savvy and business acumen as we develop the next wave of solutions and offerings that will maximize engagement across sports.”