A new agreement with MetaBet was formalised by Catena Media this week to utilise the company’s suite of sports betting interaction and conversion instruments across 20 of its igaming websites.
The partnership offers business access for Catena Media to MetaBet’s odds comparison products, interactive search tools, and event tiles showing real-time odds and betting possibilities for all markets provided by US sportsbook operators.
The automated content solutions of MetaBet include contextual displays that highlight the latest lines and advertisement deals, seamlessly integrating with the editorial generated by the team of Catena Media across major US sports leagues and European soccer.
Catena Media will be able to natively highlight live betting data in compelling, scalable ways across any content category by leveraging MetaBet’s versatile network, both to engage its audience and attract new and repeat bettors to sportsbook partners.
Dustin Gouker, Catena Media’s Head of Content North America, explained: “As more sportsbooks and markets come online in the US, providing betting products and data in a captivating, targeted, and scalable manner becomes an increasing challenge.
“With MetaBet’s marketing automation platform, we can serve geo-targeted, real-time betting content across our properties to effectively engage our audiences and increase the leads we provide to gaming partners.”
Benn Gurton, MetaBet’s Managing Director, added: “We’re excited to work with the Catena Media team and introduce the company’s audience to interactive visuals that present relevant betting info to make informed decisions.
“Working with a leader in the performance marketing industry like Catena Media helps further our vision of providing products for publishers that deliver value for interested bettors and drive conversions for affiliated sportsbooks.”
To date, on national brands TheLines, PlayPicks, and PlayUSA, as well as over a dozen local ‘Play’ pages, Catena Media has implemented MetaBet’s goods with plans to grow to additional assets as more states launch mobile sports betting.
Game Tiles, Odds Comparison Tables, Interactive Bet Calculators, and Player Prop Search Tools are part of the initial collection of MetaBet products incorporated by Catena Media, with additional deals planned for the future.