As Kenya is starting to open up its online betting market, MELBET has confirmed its business expansion through its MELBET.ke website.
Through spreading to Kenya, bettors will be able to ‘wager on an international scale,’ gaining exposure to more than 2000 betting markets with features like cashout, improved odds, live-in-play betting, VIP gaming, and wagering for sports.
MELBET Kenya Head of Operations Henry Omollo has said: “This is only the start of MELBET in Kenya. Our focus is on the people of Kenya and we are extremely delighted to offer Kenyans a product that is reliable, affordable and most importantly trustable to the Kenyan people.
“Our sole purpose is to promote responsible gaming while creating multiple opportunities for the Kenyans. Our Affiliate partnership program is very open to anyone and our rates are amazing and unmatchable in this country.”
The platform will be made available via the smartphone, web, and android app, with plans to launch on Opera Mini in the pipeline.
The expansion builds on the presence of MELBET in Africa which has already been operational in Ghana , Nigeria and Uganda.
The Uhuru Kenyatta government suspended Kenya ‘s entire sports betting industry in 2019, blacklisting 27 approved sportsbooks with the Kenya Revenue Authority (KRA) in respect of disputed tax disputes.
The KRA instructed all national licensed banks and telecoms to terminate M-PESA wallet payment and mobile wallet services for betting companies.