Optimizer Invest backed lottery and gaming brand Megalotto has gone live across a variety of target markets after Malta Gaming Authority securing licences.
Unveiling the launch of the first mobile product on the Gaming Innovation Group platform, the brand targets multiple territories as it aims to redefine the experience of online lottery.
In order to introduce a clear move away from transactional lottery products, Megalotto hopes to “resonate strongly” with new and existing customers and push the boundaries of what can be accomplished in mobile lotteries.
Optimizer Invest chief executive Petter Moldenius commented: “The innovative Megalotto product is the result of a successful partnership between two of our portfolio companies, bringing a world class, truly customer friendly experience.
“Megalotto will give millions of players access to lotteries on a global scale in a mobile-first environment that is pushing the envelope for innovation of igaming experiences on-the-go.”
In addition to offering “the biggest jackpots from the world’s leading lotteries,” Megalotto will also offer scratchcards, instant winning and slot content from a selection of providers of third-party games.
Megalotto CEO Grant Williams commented: “We are delighted to be going live with our new venture and to get our product in front of customers. Our vision from day one has been to design and build an innovative and disruptive lottery product, and we believe we are on track to do just that.
“We have recruited a high quality, experienced management team to lead the launch of this new Optimizer Invest backed product, matching the ambitious plans we have in place for the markets we will be targeting.”