With its first B2B client Megalotto, Gaming Innovation Group (GiG) has launched its real-time data network, further extending an existing relationship with the Lottery Betting company.
Designed to respond to the data needs of the operator by delivering a real-time, compliant, stable and self-serving platform, GiG emphasises that offering will enhance the holistic view of customers about their business.
GiG chief commercial officer Ben Clemes said of the news: “We are excited to expand our partnership with Megalotto to include GiG Data. Our real-time data platform offers operators a fast and scalable self-service tool that enhances business intelligence. GiG data provides a secure and compliant data framework, which is responsive to the critical data needs of our partners.”
It is said that the solution would offer Megalotto insights in real-time, improving their business intelligence across multiple services. It also features a common KPI library across all resources integrated with artificial intelligence that works hand in hand, with player protection and protected with AML as well.
The MegaLotto CEO Grant Williams commented: “A key strategic objective for Megalotto is to be a data-driven organisation which can extract and interpret a mixture of financial and transactional data in real-time, to make better decisions for the customer and for the company.
“The tools we now have available via GiG data means we can continue to deliver on our vision to offer a personalised lottery and gaming experience to all of our customers, across all markets.”
GiG recently announced its sole focus as a B2B supplier after closing with Betsson Group the €33 m divestment of its vertical B2C, including the operator brands Rizk, Guts, Kaboo and Thrills.
GiG chief information officer Chris Armes added: “GiG has increased its portfolio of products running on production by Megalotto signing up for GiG Data. Our partners have been shouting for leading data services and this is our solution.
“A compliant, real-time data platform that focuses on self-service that will help our partners optimise and surpass expectations in today’s competitive markets.”